Jake Oher is a Citizen Schools Illinois Teacing Associate at Cesar Chavez Academy in Chicago. This post was originally published on the Huffington Post Blog. I came into the school year not knowing what to expect. As Citizen Schools Illinois was just about to enter into a partnership with Cesar Chavez Academy, I was a first time teacher who was anticipating the worst. During the first few weeks I experienced a couple bumps in the road, but a few things were made clear to me from day one.
First, Cesar Chavez Academy is a remarkable school that is led by an amazing group of devoted staff and teachers. I instantly knew that I was in the right place once I felt the warmth and love that everybody shares.
The second thing I noticed was that despite it being a launch year, the organization hired a strong group of individuals. Our friendships were almost instantaneous due to our shared passion for helping to close the achievement gap for students in Chicago. While my coworkers, atmosphere, and school are all great, the real reason I am working at Citizen Schools Illinois is for the chance to make a difference with students.
The students at Chavez are an amazing group of individuals who put in the work to advance themselves. Like all growing children, they still have some lessons they need to learn. However, for the most part, these kids care and respect themselves, their peers and the adults they interact with in their worlds. A few weeks into the school year, as the program began to pick up; it was already time to roll out our apprenticeship program.
The chance to be involved in an apprenticeship is what makes Citizen Schools such a unique and exciting program. Students are given the opportunity to work with and learn from experienced professionals across a wide variety of fields. As a Teaching Associate, I was paired up with one of our corporate partners, AOL, to teach a program called Brand You. The apprenticeship teaches students the basics of advertising while simultaneously teaching them to promote themselves with the same tools.
We wanted to challenge the students to think about themselves as lifelong brands who need to advertise their skills and abilities to help them get into a good high school and eventually a good college. We learned very quickly that the concept of advertising was new to these students. To start, we really had to drive home the basics. The three key concepts that we focused on were brand identity, brand promise and target audience. The basic definitions of these were helpful for the students, but it wasn't until after watching various TV and online advertisements that the students began to understand why commercials look the way they do -- i.e. the brand identity and promise -- and who advertisers are trying to speak to -- i.e. the target audience.
There were times when students would come into school, run up to me and say, "Have you seen the State Farm Commercial?" The target audience of that commercial is men ages 18-38 and their brand promise is that no matter what happens a State Farm agent will be there to support you. These types of interactions with the students are what teaching and mentoring are all about for me.
It was amazing to see my students engaged, taking information they had learned in their apprenticeship programs and applying it to real life examples. It became clear to me that because of this apprenticeship, some students are now looking at the world in a whole new way and words can't describe how great that makes me feel. I look forward to growing with Citizen Schools Illinois and helping develop the partnership that we have with AOL, because I have already seen the value it adds to our student's lives.